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Jeremy Yuille
Jeremy Yuille

2.1K Followers

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Bird on a wire 🦉

One day, quite early, there appeared a small bird on a wire, its feathers ruffled by the cool morning breeze. “I wonder what I am doing here?” the bird thought. As it pondered, a sudden gust of wind swept it off the wire and into the sky. “and how is…

2 min read

2 min read


Published in design→ ←futures

·Pinned

Principles for the Studio

Tom Sachs’ 10 Bullets, John Cage’s rules for students and teachers, Bruce Mau’s Incomplete Manifesto, No Dickheads! The list is long …and they’re all good. — The studio is a sacred space for designers. Taking it online — like we’re doing with the MDF— means we need to get serious about what we mean when we say “studio”. We decided to build a set of principles for the MDF studio. Something that all the faculty agree…

Design

3 min read

Principles for the Studio
Principles for the Studio
Design

3 min read


May 26, 2021

Sorry isn’t enough

In 1836 a 17 yo boy left Scotland bound for Hobart, Van Diemen’s Land… “Fired by his pioneer spirit” and tales of opportunity, he traveled north to explore the Port Phillip district. Two years later, he set out with a group of others — and many sheep — to search…

Sorry

2 min read

Sorry isn’t enough
Sorry isn’t enough
Sorry

2 min read


Jan 10, 2021

We are not alone: a thought experiment.

Play a game with me for a moment. Think about a person. They might be anyone. Even you. For the purposes of this game, let’s picture this person as an individual, existing on a uniform plane in otherwise empty space. (Imagine they don’t need a breathable atmosphere in this game) …

3 min read

We are not alone: a thought experiment.
We are not alone: a thought experiment.

3 min read


Dec 17, 2018

On perception, and frames.

Think about a stone you pick up from the bank of a fast flowing river. Perhaps granite. Tumbled matte by the forces of water and other things it repeatedly rubs up against. If we hit this stone with a hammer and it fractures along some internal fault line, is it…

Design

3 min read

On perception, and frames.
On perception, and frames.
Design

3 min read


Oct 20, 2017

Grokking The Swamp

Adventures into the practical abyss, and back again. — Ten years ago I started two big projects. This is the story of one of them, my PhD. I wrote this for anyone contemplating something similar. “In the varied topography of professional practice, there is a high ground overlooking a swamp…” — Donald Schön Let me tell you a story the tale of how I grokked my PhD. Grok is coined as an untranslatable…

PhD

16 min read

Grokking The Swamp
Grokking The Swamp
PhD

16 min read


Aug 28, 2017

A Project is a Promise

When we start a project with someone, we make a promise to them that we will go from A to B… and, when we get to B we’ll have something to show for it. — We can talk all we like about the middle bit – that meandering path that leads through ambiguity, to some new sense of understanding – but it’s not until they’ve experienced it that a client or stakeholder will understand what you meant when you said:

1 min read

A Project is a Promise
A Project is a Promise

1 min read


Aug 27, 2015

getting to WTF

There’s a moment when things get a little strained. Adrenaline wakes the fluttering bugs down below, eye contact becomes difficult, words fail someone and the pause … extends. Time to pack up and go home, there’s nothing here for you. That moment is the when the door reveals itself. Like dreaming that extra room in your childhood home, a door appears in what, moments before, was a solid wall. Like some piece of science fiction filming trickery, there’s now a threshold to knowing in your view.

Design Research

1 min read

getting to WTF
getting to WTF
Design Research

1 min read


Jun 23, 2015

Yuille’s* law:

When shifting an argument, reframe one element at a time. The reframe is a common design move for helping people see an old problem with new eyes. A reframe is only useful if it helps people to see things differently. Changing multiple elements simultaneously is often confusing and counterproductive. *I’m pretty sure someone already said this — only more elegantly… so why name this law? Well, if it’s good enough for Bill Buxton… + I’ve just finished The Martian, so I’m feeling kinda punchy :)

Design

1 min read

Yuille’s* law:
Yuille’s* law:
Design

1 min read


Published in design→ ←futures

·Jun 22, 2015

How to use Design Thinging as a Workshop Warm-Up

Workshops are important in future oriented design practice. We often need to get people (stakeholders, clients, users, colleagues) together in the one place and thrash things out. — Running a design workshop (well) is a key skill for any design leader. Here’s a fun workshop warm-up technique, that’s a great ice-breaker, while also showing you how your participants will respond to different kinds of challenges.

Design

4 min read

How to use Design Thinging as a Workshop Warm-Up
How to use Design Thinging as a Workshop Warm-Up
Design

4 min read

Jeremy Yuille

Jeremy Yuille

2.1K Followers

Principal @WeAreMeld Melbourne. Designer, coach, learner, seeker, finder, explorer.

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