Yuille’s* law:
1 min readJun 23, 2015
When shifting an argument, reframe one element at a time.
The reframe is a common design move for helping people see an old problem with new eyes.
A reframe is only useful if it helps people to see things differently. Changing multiple elements simultaneously is often confusing and counterproductive.
*I’m pretty sure someone already said this — only more elegantly… so why name this law? Well, if it’s good enough for Bill Buxton…
+ I’ve just finished The Martian, so I’m feeling kinda punchy :)
