Yuille’s* law:

Jeremy Yuille
1 min readJun 23, 2015

When shifting an argument, reframe one element at a time.

The reframe is a common design move for helping people see an old problem with new eyes.

A reframe is only useful if it helps people to see things differently. Changing multiple elements simultaneously is often confusing and counterproductive.

*I’m pretty sure someone already said this — only more elegantly… so why name this law? Well, if it’s good enough for Bill Buxton
+ I’ve just finished The Martian, so I’m feeling kinda punchy :)

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Jeremy Yuille

Principal @WeAreMeld Melbourne. Designer, coach, learner, seeker, finder, explorer.